Malaysia has big plans for its tourism industry; the Southeast Asian nation hopes to attract 30 million visitors willing to collectively spend 100 billion ringgit (US$24 billion) by the end of 2020.
To achieve this, the prime minister, 94-year-old Mahathir Mohamad
, has launched the aptly named Visit Malaysia 2020 campaign, declaring in July, “we need to connect and reach out to ‘high yield’ markets […] namely Asean, China, India, the United Kingdom and Germany”, during a speech at Kuala Lumpur International Airport.
Last year, Malaysia earned 84.1 billion ringgit from the almost 26 million visitors who came, with neighbours Singapore, Indonesia, China, Thailand and Brunei leading the charge as the largest source markets. On November 6, The New Straits Times reported that Tourism Malaysia would be partnering with Chinese travel services and social media platform Mafengwo in an attempt to raise the number of arrivals from the Middle Kingdom from 2.9 million in 2018 to 3.5 million, in conjunction with the Visit Malaysia 2020 programme.
However, with more tourists comes more potential misbehaviour, and few are aware of this as much as Bai Tian. China’s ambassador to Malaysia recently acknowledged that the embassy had received complaints regarding the misconduct of mainland Chinese travellers in Malaysia, according to a November 24 article in English-language newspaper The Star.
Speaking at a forum on China’s Belt and Road Initiative in Kuala Lumpur, Bai acknowledged that this was a cause of embarrassment for his government, although he maintained, “The Chinese have a civilisation dating back 5,000 years and we know how to behave properly and not offend others.”
But, just in case any have forgotten, “we will educate our tourists to behave properly in Malaysia,” Bai added.
Some of the more memorable incidents of Chinese tourists acting improperly include a pair whose “hot dance” in front of the Kota Kinabalu City Mosque last year saw them fined and kicked out of the Muslim-majority country.
The Chinese consulate responded with a statement reminding its citizens that they “must abide by the laws and regulations of the country of their destination, respect local traditions and customs, follow guides’ arrangements and should by no means address religious taboos. They should safeguard the good image of Chinese tourists”.
This year, footage of a woman believed to be of Chinese origin defecating on Port Dickson beach went viral, causing some online commenters to call for a complete ban on tourists from mainland China.
There was also the time a Chinese tourist was fined 6,000 ringgit for lighting up in the lavatory on board an AirAsia flight from Kuala Lumpur to Tawau, in the state of Sabah, not to mention an episode in September, when immigration officers were attacked by two Chinese nationals who had been issued with a Not To Land notice and denied entry to the country.
The thugs were sent back to China, along with a companion, and blacklisted from ever entering Malaysia again.
Of course, it is not only tourists from the Middle Kingdom who mess up in Malaysia. In 2015, a Briton, two Canadians and a Dutchman undressed atop Mount Kinabalu, angering the gods and triggering an earthquake that killed 18, or so some of the faithful believed. The quartet were arrested, charged with public indecency, jailed and fined 5,000 ringgit for their sins.
Sure, we all know how to behave properly and not offend others, there are just times we forget when we’re letting our hair down far from home – something we would all do well to bear in mind.