Dubai Tourism to Organize Various Road Shows across West Africa

Written by Genevieve Ananti
As part of its contribution to promote the city’s tourism proposition to African tourists, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), will be kicking off a road show across key cities in Ghana and Nigeria. On the heels of a record growth rates and a successful 2018, Dubai Tourism is looking to further strengthen relationships with key industry stakeholders in the region.
With a record 28 Dubai-based partners participating, Dubai Tourism will begin the road show in Accra, Ghana on March 15; followed by Abuja, Nigeria on March 18, Port Harcourt on March 20 and Lagos on March 22. The road show will highlight Dubai’s affordable experiences and diversity of offerings to key travel partners in the West African region; spanning across travel, accommodation, entertainment and events in the city, with a focus on family travel. Special showcasing during the event will include breakout network sessions, partner presentations, one-to-one meetings, an education session and Dubai Expert certifications and a briefing update on Expo 2020.
Speaking about the investment Dubai Tourism makes in Africa, Salim Ali Mohamed Dahman, Head of Campaigns – Africa at Dubai Tourism said, “We will continue to invest in Africa, and this road show is just another way for us to reach our partners in the market. Further evidenced by the record number of participants travelling with us on this trip, the West African market is very appealing and a priority for our Dubai-based partners.”
Source: Saturday Magazine

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