The National Travel & Tourism Month Ghana, is set to hold its first virtual travel event in a bid to help restart domestic tourism in the country.
The event scheduled to run between July 15 and August 15, 2020, is aimed at encouraging Ghanaians to participate more in domestic travels, and help restart tourism in a responsible manner.
According to a press release by the organisers, the four themed webinar will focus on Women, the Youth, MICE and the leisure tourism sectors.
The release said with the crippling hospitality industry making moves to restart tourism, Graphic has teamed up with agents of the travel and tourism industry to launch this virtual month long series of events, which is designed to take place entirely online as part of the annual activities of the ‘Do Ghana’ travel movement, a crusade with interventions to foster domestic tourism.
Under the theme “See Ghana – the place you think you know!”, activities of the NTTMG will comprise events that includes a photo exhibition featuring images by such travel photographers as Yaw Pare, Emmanuel Bobbie, Nana K Duah and Steve Ababio.
In addition to a discounted shopping experience at various participating stores that sell locally made products known as “Shopping Circus”, there will also be a street food festival and a “Be a Tourist in your own Backyard” day which will see a plethora of tours from a number of participating domestic tour operators.
“The idea is to encourage Ghanaians to participate more in domestic travels, and help restart tourism in a responsible manner, save jobs, protect our heritage and build our economy,” said PaJohn Dadson, convener of the commemorative month.
An idea whose time has come, the National Travel & Tourism Month Ghana is spearheaded by Graphic Traveller, the pull-out section in Daily Graphic dedicated to the travel and tourism ecosystem, and produced in collaboration with Bentsifi, tourism curators and storytellers.
“Above all, we hope that this eTravel fair will help with the efforts to restart the local travel industry, and help the local tourism players get back on their feet,” said PaJohn.
A pool of experts in tourism from academia, practitioners, consumers, the corporate community, policy makers and administrators will assemble to look at how the industry will be reshaped in the post COVID-19 era during the webinars.
Some of the panalists scheduled to speak during the webinar series on various subjects as they relate how consumers shape the industry includeProf Esi Akyere Mensah, Mrs Stella Apenteng, Mrs Theresa Ayoade, Ms Sara Asafu-Adjaye, Mrs Ruth Kwakwa, Mrs Eugenia Techie-Menson, Mr Kweku Passah, Snr, Mr Kofi Akpabli, Prof Kweku Boakye of UCC, Mr Kojo Bentum Williams of UNWTO, and Mr Arnold Asamoah Baidoo, JayJay Segbefia, Kofi Sika Ampomah, Raja Owusu Ansah.and many others.